Hotel Yearbook Article The Hotel Yearbook Technology 2024

DO'S and DON'TS of Hotel Revenue Management Systems

Basak Denizci GuilletIbrahim Mohammed

Effective revenue management is essential for optimising profitability and maintaining a competitive edge in the hospitality industry. Central to this effort is using Revenue Management Systems (RMS) properly. When configured and utilised correctly, these systems can significantly enhance efficiency and a hotel's revenues. However, maximising the benefits of RMS requires adherence to best practices and avoiding common pitfalls.

This guide outlines the key DO'S and DON'TS of using hotel RMS. It was compiled from 20 in-depth interviews with revenue management experts and the extensive experience of these two professors with RMS.

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The Hotel Yearbook Technology 2024

The HOTEL Yearbook Technology 2024 delves into the transformative power of data in the hospitality industry, exploring how the "everything-data decade" is reshaping the landscape. This year's edition emphasizes the surge of data-focused innovations and products with open architectures for seamless data exchange and micro-applications embedded in diverse tech stacks. As data, often dubbed "the new oil", becomes pivotal for hotels to refine brand identities and the struggle to offer hyper-personalized services, it also plays a critical role in managing labor and energy resources efficiently. The publication provides essential insights and recommendations into harnessing data for superior service delivery, agile resource optimization, robust data security, and crafting extraordinary guest experiences.

Basak Denizci Guillet is a Professor of Revenue Management at the Department of Tourism, Sport & Hotel Management, Griffith University. Her research interests are behavioural economics, revenue management applications and women leadership in hospitality. My research centers on revenue management and its implementation in global hospitality and tourism organizations.

Ibrahim Mohammed (PhD, CHE, CA) is a Research Assistant Professor at the Hong Kong Polytechnic University’s School of Hotel and Tourism Management. He has a wide range of research interests but currently focusing his attention on revenue management and the application of economics to hospitality and tourism.

The School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University is a global centre of excellence in hospitality and tourism education and research. Based in Hong Kong at the heart of the Asia-Pacific region, SHTM combines internationally recognised academic expertise with practical, industry-focused learning across hotel, tourism, food service and events management.