Reviewing the Welltech and Sleeptech Available to Grow Your Brand
Rather than start with some glowing statistic to show the growth of wellness worldwide across various markets or industries, here’s a more profound statement: If you don’t make time for your wellness, you will be forced to contend with your illness.
Each day, millions of people are acting on this principle by upgrading, updating, adjusting, tweaking and honing their lifestyles with more wellness products, habits and services in order to stave off the trip to the doctor, while also realizing other benefits like better mood, increased cognition and fat loss. It’s perhaps the biggest win-win for any individual nowadays. Critically for hospitality, though, as one does at home, one will expect at their chosen hotels.
Yes, investing in wellness is a defensive play to protect a hotel’s brand equity over the long run, but it’s also a tremendous value-add in terms of growing ancillary revenues, inducing direct bookings through wellness packages, encouraging longer length of stay, improving booking pace or even carving out a new room type for upselling. That said, there’s a huge scalability challenge. Most hotels don’t have spas and retrofitting space is a prohibitive cost. For those that do, spa practitioners and therapists are in perennially short supply.
The Hotel Yearbook Technology 2024
The HOTEL Yearbook Technology 2024 delves into the transformative power of data in the hospitality industry, exploring how the "everything-data decade" is reshaping the landscape. This year's edition emphasizes the surge of data-focused innovations and products with open architectures for seamless data exchange and micro-applications embedded in diverse tech stacks. As data, often dubbed "the new oil", becomes pivotal for hotels to refine brand identities and the struggle to offer hyper-personalized services, it also plays a critical role in managing labor and energy resources efficiently. The publication provides essential insights and recommendations into harnessing data for superior service delivery, agile resource optimization, robust data security, and crafting extraordinary guest experiences.