Top 10 ways to maximise F&B revenue with mobile¶ordering
The days of manual F&B order taking are long gone – as is the notion that mobile ordering is just for room service. Guests and hoteliers are adopting a digital approach to order taking (across their property) at a rapid rate, and it shows no signs of abating.
As average daily rates (ADRs) peak, operators will look to expand their revenue capabilities beyond the guestroom and adopt a strategic approach to achieve just that. It’s what guests are expecting and it’s what operators are deploying to free up staff time and become more efficient. From diversification and upselling to marketing and guest personalisation, these emerging trends will play a major role in boosting mobile orders and picking up the room rate shortfall. Below are the top 10 trends that will maximise F&B revenue, along with actionable steps for hoteliers to implement:
Mobile ordering enables guests to view menus, order, and pay from the comfort of their own device, anywhere, any time. With guests self-serving, hotels can capture more orders, reduce errors and minimise manual processes. A more efficient way to place orders, particularly in locations that are not always manned. Tip: Deploy mobile ordering through QR codes and web links (no download required).
The Hotel Yearbook 2025 - Annual Edition
The global hospitality industry stands at a pivotal moment of transformation. Rapidly evolving guest expectations, new operating models, the accelerating pace of technological change, and heightened competition are reshaping the way hotels operate and engage with their diverse stakeholders. Owners, brands, and managers increasingly recognize the need for forward-thinking strategies that deliver memorable guest experiences, drive bottom-line results, and strengthen long-term competitiveness. The Hotel Yearbook Annual Edition 2025 explores the key areas where the industry is innovating, highlighting success stories, best practices, and emerging trends that offer a path forward. By presenting insights from leading experts, we aim to provide hoteliers and stakeholders with a holistic understanding of the forces shaping hospitality today—and actionable ideas for thriving in the year ahead.