The Wellness-Hospitality Axis: Prepare to Pivot

It is no secret that wellness and lifestyle have made their way into and established their value through the upper-upscale and luxury hospitality segments. In some cases, this has trickled down into extended stay and economy lodging markets. The momentum and demand for wellness programs has fast-tracked new programs that not only serve market and growth, but also create distinction, enhance market positioning, and mitigate risk while optimizing...

Mia Mackman

We may see radical declines in travel and tourism sectors such as urban core, major metropolitan areas, and international travel abroad. As costs for lodging, destination activities, and food continue to increase, alongside social turbulence and extreme weather, these factors will inevitably impact and shift current travel preferences. TIP: Focus efforts on creating new local and regional engagement strategies. These are well worth the investment of money and time.

Take a new look at, and a fresh approach to integrations with local groups, seasonal events, and different organizations. Community building and social support is a fast and effective way to embark on new traditions and add local partnership value.

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The Hotel Yearbook 2025 - Annual Edition

The global hospitality industry stands at a pivotal moment of transformation. Rapidly evolving guest expectations, new operating models, the accelerating pace of technological change, and heightened competition are reshaping the way hotels operate and engage with their diverse stakeholders. Owners, brands, and managers increasingly recognize the need for forward-thinking strategies that deliver memorable guest experiences, drive bottom-line results, and strengthen long-term competitiveness. The Hotel Yearbook Annual Edition 2025 explores the key areas where the industry is innovating, highlighting success stories, best practices, and emerging trends that offer a path forward. By presenting insights from leading experts, we aim to provide hoteliers and stakeholders with a holistic understanding of the forces shaping hospitality today—and actionable ideas for thriving in the year ahead.

Ms. Mackman is an international award-winning wellness-hospitality visionary. She is the owner and principal of MackmanES Consulting, a comprehensive spa-wellness-hospitality foresight and strategy consultancy. She specializes in complex facility development, financial and program modeling, strategic planning, CRE wellness underwriting support, feasibility, forecasting, and asset repositioning.

Mackman|ES is a future-ready, global wellness and spa advisory consultancy providing "evolving strategies that work and last." Specializing in spa and wellness consulting, concept development, strategic planning, market and feasibility studies, valuation narratives, data analysis, and financial forecasting. My work has successfully predicted some of the leading shifts and emerging demand generators in the spa and wellness market since 2004.