Hotel Yearbook Article HYB 2025 Sustainability Tech Edition

Smart Ways Technology Can Support Sustainable Operations in Your Hotel

At The Sustainable Restaurant Association, our mission is to accelerate positive change across the global hospitality industry, building a sector that is environmentally restorative and socially just. In this article, we explore how technology can support hotels, restaurants and other foodservice businesses on this journey.

Juliane Caillouette Noble

We won’t sugar-coat it: 2025 will be a tough year for hospitality. With pressure coming from multiple angles — economic, legislative and staffing, on top of the myriad challenges presented throughout every shift — many operators will be tempted to abandon their ESG goals to focus on simply staying afloat. The surprising truth, however, is that embracing sustainability can actually support businesses through times of economic pressure, helping to reduce operational costs, boost reputation and customer loyalty, attract and retain staff, and reassure stakeholders. While resources and time are tight for many hotels and restaurants right now, there is a wealth of technological solutions available to support this journey, improving efficiency and reducing environmental impact while cutting costs in the process.

Restaurants are inherently social spaces that play vital roles within their communities, and the people working in the service industry are a key part of what makes meal experiences special and memorable — so we should be wary of using AI to replace the social and cultural elements of hospitality. We don’t need our meals served by faceless robots; our goal should be to protect what is uniquely human about hospitality while making the best possible use of technological solutions in other areas — like driving sustainability forward.

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HYB 2025 Sustainability Tech Edition

The upcoming edition of the Hotel Yearbook, titled "Sustainable Technology for Hospitality," offers essential insights into the transformative role of sustainable technologies within the hospitality industry. Arriving at a critical moment, a decade after the Paris Agreement, this edition emphasizes the growing urgency for intensified sustainable practices. It explores a broad range of themes, including sustainable hotel architecture, energy- saving designs, and nature-based solutions. The yearbook delves into carbon management tools for Scopes 1, 2, and 3, circular economy practices for waste minimization, water conservation techniques, sustainable supply chains, and AI-driven ESG reporting. Additionally, it covers green finance for real estate and addresses implementation challenges across diverse regions. Through a rich compilation of thought-provoking articles, case studies, and expert opinions, this publication serves as a valuable resource for industry leaders, providing the insights, strategies, and forecasts necessary to advance sustainability through innovative technologies. The HYB 2025 edition aims to guide, inspire, and challenge professionals in the hospitality sector to embrace and drive sustainable technology in their operations.

Managing Director Juliane Caillouette Noble is focused on growing the impact of Food Made Good around the world. With a background in nutrition and a love of good food, her career has been deeply engaged in global food policy issues ranging from sustainable farming and urban growing to food education and school food systems.

Since 2010, The Sustainable Restaurant Association has set the Food Made Good Standard for sustainable foodservice businesses globally. The SRA connects businesses around the world to accelerate change towards a hospitality sector that is socially progressive and environmentally restorative through the world’s largest sustainability certification tailored for the sector: Food Made Good.