Beyond the Buzzword: Lamington Group’s Blueprint for Sustainable Hospitality
With the introduction of the Digital Markets, Competition and Consumers Act (2024), businesses face significant fines for misleading environmental claims. While intended to provide reassurance to consumers, this has led many to stay silent about their sustainability efforts for fear of getting it wrong. Yet, with the climate emergency and overuse of resources, access to transparent information has never been more vital in raising the bar.
With the introduction of the Digital Markets, Competition and Consumers Act (2024), the Competition and Marketing Authority has been given power to impose significant fines on any business found to be making misleading environmental claims. Although designed to provide rigour and reassurance to customers, businesses are now choosing not to share their sustainability credentials for fear of saying the wrong thing. However, with the current climate emergency and the reality of over-resource use, access to transparent information is more important than ever to raise the bar.
Lamington Group (B Corp), who proudly set up the world’s first hometel brand, room2, is a business with a mission: to redefine the real estate and hospitality sector through its One Planet Living Strategy; committing to designing and operating hometels within the circular economy, pushing the boundaries on guest wellbeing, and targeting to achieve whole life net zero by 2030.
HYB 2025 Sustainability Tech Edition
The upcoming edition of the Hotel Yearbook, titled "Sustainable Technology for Hospitality," offers essential insights into the transformative role of sustainable technologies within the hospitality industry. Arriving at a critical moment, a decade after the Paris Agreement, this edition emphasizes the growing urgency for intensified sustainable practices. It explores a broad range of themes, including sustainable hotel architecture, energy- saving designs, and nature-based solutions. The yearbook delves into carbon management tools for Scopes 1, 2, and 3, circular economy practices for waste minimization, water conservation techniques, sustainable supply chains, and AI-driven ESG reporting. Additionally, it covers green finance for real estate and addresses implementation challenges across diverse regions. Through a rich compilation of thought-provoking articles, case studies, and expert opinions, this publication serves as a valuable resource for industry leaders, providing the insights, strategies, and forecasts necessary to advance sustainability through innovative technologies. The HYB 2025 edition aims to guide, inspire, and challenge professionals in the hospitality sector to embrace and drive sustainable technology in their operations.