Wellness Experience Data as a Goldmine for Real Hospitality
It’s easy to think wellness is just another bolt-on, like bath salts or green juice in the minibar. But the truth is, wellness isn’t just a trend. It’s a trillion-dollar shift in how people travel, spend, and stay. And if you are in hospitality, it’s your business to care. Not just in the fluffy “feel good” sense, but in a data-driven, revenue-boosting, loyalty-building kind of way.
It’s often said that there are three main markets that will always exist: health, wealth and relationships. Luckily, this is exactly what hospitality does! But what does it mean to actually care for our guests’ health?
This is where the prospects for wellness (the product) and wellbeing (the result) come into play. In the era of ‘data is the new oil’, the proper use of data related to how guests interact with wellness products or amenities will thus play a role in everything from itinerary design that boosts ancillary spend through to giving guests a baseline universal metric – for example, measuring heart rate variability (HRV) as a proxy for chronic stress and elasticity of blood vessels – by which to show health improvements after each visit to therein induce a follow-up booking.
The Hotel Yearbook 2025 - Technology Edition
The HOTEL Yearbook Technology 2025 delves into the transformative power of data in the hospitality industry, exploring how the "everything-data decade" is reshaping the landscape. This year's edition brings together perspectives from global hotel brands, technology providers, consultants, and academics to answer a critical question: How can hotels harness technology to drive real, sustainable success?