Welcome to The Hotel Yearbook Technology 2025

If you’re flipping through this publication in search of buzzwords and hype, I’ll save you some time… this isn’t that kind of yearbook. HYB Technology 2025 is where we talk about what’s working, what’s not, and what’s just been duct-taped together for the 20th year in a row.

As someone who’s spent the last two decades in the trenches of hospitality (as a hotelier, tech founder, consultant, educator, author, and, on some days, therapist to frustrated tech vendors), I’ve seen firsthand how this industry resists change like an old front desk printer. But the future isn’t waiting for us to be ready. It’s already checking in, and it’s demanding free Wi-Fi, hyper-personalization, contactless everything, and immediate answers to questions we haven’t even thought to ask yet.