Agentic AI – The Single Biggest Impact Of AI On Hospitality
Hospitality is on the edge of its next great transformation, and this time it is not mobile driving the change. It is AI. Just look at the numbers. In April 2025, ChatGPT recorded over five billion visits, while traffic to Google declined. This shift marks more than a trend. It signals a complete rethinking of how travel is researched, planned, and booked.
Transitioning hospitality from Mobile-first to AI-first will be the greatest transformation of our industry since the advent of the Internet. For all the doubters, look at the data: in April of 2025, ChatGPT reached 5.14 billion visits, up 182% from a year ago, while visits to Google declined by 3.2% (Similarweb).
Within this AI transformation, I believe Agentic AI will have the single biggest impact on our industry.
The Hotel Yearbook 2025 - Technology Edition
The HOTEL Yearbook Technology 2025 delves into the transformative power of data in the hospitality industry, exploring how the "everything-data decade" is reshaping the landscape. This year's edition brings together perspectives from global hotel brands, technology providers, consultants, and academics to answer a critical question: How can hotels harness technology to drive real, sustainable success?