Consulting-Dō: The Way of the Ethical Consultant ¶(A Manifesto)
Believe it or not, this isn’t another late night monologue about AI sentience or the metaverse melting our brains. This one is about something simpler and, honestly, more urgent. It is about consulting, what it is, what it is not, and why it is time we stopped treating it like an Instagram filter for our careers. Somewhere between rooftop selfies and recycled slide decks, the core of this job got lost.
Believe it or not, for once, this isn’t one of my rants about AI, the metaverse, or how we’re sleepwalking into artificial sentience (spoiler alert: we are). This is something more basic, but in many ways more urgent. It’s about the ethics of that strange thing I do for most of my waking hours. It’s time to demystify consulting, because over the years, we’ve over-glamorized the role, posting too many selfies of ourselves drinking Hemingway daiquiris on luxury hotel rooftops (JFYI: my favorite one is at the Bar Locarno in Rome, yummy!), while stripping it of any accountability. So what’s the point of this piece? Well, if you’re planning to become a consultant, you can use this as your baseline. And if you’re a hotel or a tech company hiring one of us, treat it as your due diligence checklist, a way to make sure you hire the right person…
…even when the wrong one looks so damn good.
The Hotel Yearbook 2025 - Technology Edition
The HOTEL Yearbook Technology 2025 delves into the transformative power of data in the hospitality industry, exploring how the "everything-data decade" is reshaping the landscape. This year's edition brings together perspectives from global hotel brands, technology providers, consultants, and academics to answer a critical question: How can hotels harness technology to drive real, sustainable success?