Using AI for a Personalized Approach to Elevate Hotel Services and Guest Loyalty

The hospitality industry is undergoing a powerful transformation, shaped by the rise of artificial intelligence and the growing demand for highly personalized guest experiences. According to a recent Boston Consulting Group survey, 80 percent of consumers worldwide now expect tailored interactions. This shift is not about replacing people with machines.

Jason Bryant

The hospitality industry is experiencing a significant evolution, driven by the integration of AI capabilities and the growing demand for tailored, customer-centric services. A recent Boston Consulting Group survey reveals that 80% of consumers globally welcome and expect personalized experiences. This evolution is not about machines taking over human jobs; instead, it's about utilizing technology to craft seamless and customized interactions that surpass guest expectations and build long-term loyalty to support your hospitality business.

With the right technology, the hospitality industry is well-positioned to reinvent the guest experience, fostering loyalty through personalized interactions.

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The Hotel Yearbook 2025 - Technology Edition

The HOTEL Yearbook Technology 2025 delves into the transformative power of data in the hospitality industry, exploring how the "everything-data decade" is reshaping the landscape. This year's edition brings together perspectives from global hotel brands, technology providers, consultants, and academics to answer a critical question: How can hotels harness technology to drive real, sustainable success?

Since Oracle Hospitality’s acquisition of Nor1 in 2020, Jason continues to lead and manage strategic go-to-market strategies with an ongoing focus of driving data science innovation, products, and education for the hospitality industry.

Oracle Hospitality brings more than 40 years of experience in providing technology solutions to independent hoteliers, global and regional chains, gaming, and cruise lines. Our hardware, software, and services enable customers to act on rich data insights that deliver personalized guest experiences, maximize profitability and encourage loyalty. Cloud-based, mobile-enabled, with open APIs, Oracle’s OPERA Cloud property management and...