Do's & Don'ts of Going Paperless and Digital in the Guest Journey

If you have traveled in the past couple of decades, you have likely experienced a hotel room overflowing with printed material. Menus, brochures, directories, safety guides, city maps, and the occasional glossy magazine were all part of the package. While once helpful, this paper overload feels increasingly out of place in today’s connected world. Guests now expect simplicity, clarity, and digital access.

Nikolay Beloshitsky

The hospitality experience is shifting, and with it comes the opportunity to rethink how we deliver information in a more modern, efficient, and guest–friendly way.

For everyone who has had experience traveling in the last decades, there's a universal truth that they might or might not have noticed when it comes to hotels, especially hotel rooms. With every single room came an abundance of papers. Menus, SPA brochures, hotel directories, an obligatory emergency guide, don't forget about the city maps and inevitable magazines, to mention a few.

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The Hotel Yearbook 2025 - Technology Edition

The HOTEL Yearbook Technology 2025 delves into the transformative power of data in the hospitality industry, exploring how the "everything-data decade" is reshaping the landscape. This year's edition brings together perspectives from global hotel brands, technology providers, consultants, and academics to answer a critical question: How can hotels harness technology to drive real, sustainable success?

Nikolay Beloshitsky is the founder and CEO of Hoteza, a global hospitality technology company headquartered in Cyprus. With a background in hospitality and a passion for innovation, he has led Hoteza to become a global provider of digital guest experience solutions.

Hoteza is the all-in-one Guest Journey Platform designed to help hotels deliver exceptional guest experiences while achieving measurable business outcomes. From the moment a guest books a stay until long after check-out, Hoteza connects every touchpoint into one unified ecosystem. Through a centralized cloud platform, hotels can manage online check-in, mobile and web guest applications, digital reception, in-room TV, casting, in-room tablets,...