Do’s & Don’ts for Turning Guest Data Into Direct Bookings
You have probably heard it before: your guest data is one of your hotel's most valuable assets. But here’s the uncomfortable truth. Most of it is just sitting there, untouched. Unused. Unloved. And that’s a problem. Because data doesn’t drive value unless it’s activated. When you connect the dots between systems, teams, and guest touchpoints, magic happens.
I bet you have a great view, sitting atop mountains of guest data. But is a good view all you really have?
Most hotels really are sitting on mountains of guest data, but only a handful are using what they have to drive meaningful results. I have spoken with too many hoteliers who say the same thing: We have the data, but we don’t really do anything with it.
The Hotel Yearbook 2025 - Technology Edition
The HOTEL Yearbook Technology 2025 delves into the transformative power of data in the hospitality industry, exploring how the "everything-data decade" is reshaping the landscape. This year's edition brings together perspectives from global hotel brands, technology providers, consultants, and academics to answer a critical question: How can hotels harness technology to drive real, sustainable success?