Why We Still Can’t Get Sh*t Done: Breaking the Traps That Hold Us Back

If you’ve worked in hospitality long enough, you know this dance. The strategy decks pile up. The ideas are solid. The problems are clear. And yet somehow we’re still stuck. Not because we’re clueless. Not because we’re lazy. But because something always gets in the way of execution. The day gets busy. The budget gets tight. The email gets buried. And before you know it, the thing you meant to tackle is still sitting on your to-do list, three...

Dan Wacksman

Sound familiar? You’re not alone. Let’s talk about why it happens and more importantly how to start making real progress again. For anyone who's spent time working in hospitality, on-property or in corporate, you've probably had the same experience: we know what needs to be done, but we just... don’t do it. Or we start, then stall. Or we decide, then re-decide. Again and again. It's not that we lack knowledge or ideas. Often, we know the problems and we even know the solutions. What we lack is momentum. Execution. Follow-through.

After years as both a corporate leader and now a consultant, I see the same five traps showing up over and over again. They keep teams spinning, projects stalling, and progress perpetually pending. Let’s talk about them, and more importantly, how we might finally break free.

Read the full article on hotelyearbook.com

The Hotel Yearbook 2025 - Technology Edition

The HOTEL Yearbook Technology 2025 delves into the transformative power of data in the hospitality industry, exploring how the "everything-data decade" is reshaping the landscape. This year's edition brings together perspectives from global hotel brands, technology providers, consultants, and academics to answer a critical question: How can hotels harness technology to drive real, sustainable success?

Dan Wacksman is the CEO of and founder Sassato, co-founder of HotelBSchool.com and founder and Editor and Chief of HawaiiHotelHui.com. Dan helps hospitality companies untangle strategy, marketing, and technology so they can stop spinning their wheels and start winning. Connect with him on LinkedIn.

Sassato LLC is a hospitality and travel consulting firm that helps hotels, tourism organizations, and travel tech companies innovate, grow, and — most importantly — get sh*t done. Founded in 2019, Sassato delivers practical, strategic guidance on digital transformation, marketing, and operations for clients worldwide.