The Hive Mind of Hospitality: Why Your Data Needs a Bigger Village

There’s no shortage of hype around AI right now. Everyone’s talking, posting, paneling. But here’s the thing: most of it misses the point. If you’re in hospitality, the question isn’t whether AI matters, it’s how you make it matter for your business. Not in some distant future, robots running the lobby kind of way, but in the here and now. In the everyday moments where performance is won or lost.

Brian Reeves

It’s the kind of AI that doesn’t just talk smart. It works smart. It connects the dots, closes the gaps, and helps you stop guessing. And that’s exactly what this article is about.

How do you think about AI?

Read the full article on hotelyearbook.com

The Hotel Yearbook 2025 - Technology Edition

The HOTEL Yearbook Technology 2025 delves into the transformative power of data in the hospitality industry, exploring how the "everything-data decade" is reshaping the landscape. This year's edition brings together perspectives from global hotel brands, technology providers, consultants, and academics to answer a critical question: How can hotels harness technology to drive real, sustainable success?

Brian was the Founder of Avvio, the multi-award winning booking engine and hotel digital marketing company. Under his leadership, Avvio won four consecutive Deloitte Fast 50 tech awards and he was short-listed for the Ernst & Young Entrepreneur of the Year Award.

roomangel provides the intelligence layer for the modern hotel asset. Our core product, hive, harmonises fragmented data into a single, authoritative truth. We enable hotels to align sales, marketing, and revenue under a unified view, ensuring that meetings start where they used to end.