Annual Survey Results: The State of Hospitality Tech 2025
The HYB Annual Tech Survey, conducted in May 2025, gathered 264 global responses from hotel companies, tech providers, consultants, and other industry stakeholders. This research was conducted with a goal to better understand the current state of hotel technology – what's working, what's not, and where the industry is headed next.
These results paint a picture of an industry that is eager to innovate but still navigating a complex, disconnected tech landscape.
The survey gathered a total of 264 responses from industry professionals worldwide. It was distributed via direct email outreach and promoted through LinkedIn, targeting a diverse audience of stakeholders in the hospitality ecosystem.
The Hotel Yearbook 2025 - Technology Edition
The HOTEL Yearbook Technology 2025 delves into the transformative power of data in the hospitality industry, exploring how the "everything-data decade" is reshaping the landscape. This year's edition brings together perspectives from global hotel brands, technology providers, consultants, and academics to answer a critical question: How can hotels harness technology to drive real, sustainable success?