Regenerative Hospitality leading the way: From possibility to practice
Nicola Gryczka Kirsch argues that regenerative hospitality is no longer an abstract ideal but a lived reality in places like Ibiti Projeto in Brazil, where tourism is designed as infrastructure for land restoration, community vitality, and long-term stewardship. Using the Lausanne Manifesto for Regenerative Hospitality as a compass, it shows how shifting mindsets, systems thinking and co-creation can turn hotels from extractive businesses into...
For a long time, regenerative hospitality has been part of industry conversations: admired, debated, sometimes misunderstood, and sometimes overmarketed. Often framed as an ideal, it has been positioned as something aspirational. Regeneration is meaningful, but distant; inspiring, but impossible to operationalize. Yet today, a shift is underway.
Across different geographies and contexts, regenerative hospitality principles are already being practiced in ways that restore ecosystems, strengthen communities, and redefine the relationship between guests, places, and those who steward and are endemic to them. This means that regenerative hospitality is no longer a hypothesis. It is real.
The Hotel Yearbook 2026 - Sustainability Edition
The HYB 2026 The Regenerative Question: What Hospitality Must Become tackles regenerative hospitality's fundamental tensions. Moving beyond sustainability buzzwords, contributors will explore three perspectives: purists advocating holistic living-systems approaches; realists demanding measurable frameworks for accountability and scalability; and strategists seeking pragmatic balance between transformation and implementation. This edition serves as a critical forum to interrogate the divides, identify synergies, and define actionable pathways forward. By convening industry experts, researchers, and entrepreneurs, we transform contested concepts into constructive dialogue and, ultimately, clarifying what regenerative hospitality authentically is and isn't.