Ian Yeoman is the world's only professional crystal ball gazer or futurologist specializing in travel and tourism. Ian learned his trade as the scenario planner for VisitScotland, where he established the process of futures thinking within the organisation using a variety of techniques including economic modelling, trends analysis and scenario construction. In May 2008, Ian was appointed an Assoc.

Professor of Tourism Management at Victoria University, He is a popular speaker at conferences and was described by the UK Sunday Times as the country's leading contemporary futurologist.