As author of Developing Your Marketing Mindset and Marketing Mindset in Motion, I share how hospitality equals connection and marketing. And if we market with meaning through wellness, sustainability and community, we build more brand loyalty and people are willing to spend more when they know about our offerings. The offerings must be authentic and genuine. Doing good is good for business. The book is based on my 12 years of teaching at a school of hospitality and my past roles in marketing for hospitality and tourism.

Leora is panel expert of the Wellness, Lifestyle and Spa panel.