Yeoh Siew Hoon is the Editor-at-Large for Shy Ventures – a company that she founded, that is driven by the mantra: “Content, Communication, Connection”. The multi-talented Miss Yeoh also created and manages the highly regarded travel insider website www.thetransitcafe.com, while publishing her signature columns and features in key travel industry titles, and business and lifestyle magazines.

Miss Yeoh is also an established speaker and facilitator at travel industry conferences and workshops. In 2004, she extended this interest further by launching her very own conference WIT – Web in travel – a travel distribution and marketing conference. The success of the conference was soon recognized.

In 2008, WIT was awarded the Most Innovative Marketing Initiative title by the Singapore Tourism Board. Miss Yeoh is also a published author, having written titles including “Truth, Lies & Other Stuff” and “Around Asia in 1 Hr: Tales of Condoms, Chillies & Curries”.