Dr. Barsky, co-founder of Market Metrix and Executive Committee member, is a professor of marketing at University of San Francisco's School of Business and Management and an internationally known consultant and lecturer in the area of customer satisfaction. In his role as Vice President of Research Dr. Barsky oversees research and development activities at Market Metrix.

This includes the development and direction of research aimed at improving current products and generating ideas for new products and services. Dr. Barsky works closely with customers to review and use existing customer insights to aid in innovation.