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Willy Legrand

Professor of Hospitality Management at the IUBH International University

Willy LegrandDr. Willy Legrand is Professor of Hospitality Management at the IUBH School of Business and Management in Bad Honnef - Bonn, Germany. He combines undergraduate studies in Geography and Hospitality Management followed by an MBA with a specialization in Corporate Environmental Management. Prof. Legrand obtained his PhD from Manchester Metropolitan University, UK. He worked in the hospitality industry in Canada and Germany, before accepting a position at the International University Bad Honnef (IUBH) in Germany. He currently hold lectures on sustainable hospitality development and management, hospitality facilities management and marketing at undergraduate and graduate levels in Germany but also as a visiting professor at reputable universities in Singapore, India, Dubai, France, Peru and the United States. Prof. Legrand chaired sessions at the 2016 Sustainable and Social Entrepreneurship Enterprises Roundtable and the 2016 Entrepreneurship is Global Roundtable at Cornell University (presented by The Pillsbury Institute for Hospitality Entrepreneurship). He regularly participates at the Cornell Center for Hospitality Research (CHR) Sustainability Roundtables. Prof. Legrand is the lead author of Sustainability in the Hospitality Industry: Principles of Sustainable Operations (textbook’s 3rd edition released in 2016). He is the co-editor of Sustainable Hospitality and Tourism as Motors for Development: Case Studies from Developing Regions of the World and the co-editor of the Routledge Handbook of Sustainable Food and Gastronomy released in 2015. He is also a guest editor for special issue on Social Entrepreneurship in Hospitality from the International Journal of Contemporary Hospitality Management. Prof. Legrand was the recipient of the Emerald Literati Network Awards for Excellence 2015 for the paper titled “A survey of social entrepreneurial community-based hospitality and tourism initiatives in developing economies”. He is a researcher on the project Tourism, Wellbeing and Ecosystem Services (TObeWELL / ISCH Action IS1204) within the COST (European Cooperation in Science and Technology) network. He recently took part at the COP21 Climate Conference in Paris in December 2015 and regularly shares his views and findings via keynote speeches on the subject of sustainability management in the hospitality industry at international conferences.

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Insights by Willy Legrand (13)

Running out of energy: An underestimated threat to a "people's business"?

The problem is far wider than some may estimate. Hospitality is not just any business. It's the type of business that provides an escape from day to day troubles, it's essential to wellbeing and a vital medicine to society's ills.

Shared Commitment is Key to a Green Hospitality Recovery

The Great Lockdown is often referred to by economists to explain the double upheaval taking place in the global economy where (1) businesses had to slow down or stop their activities causing a (2) collapse in the consumption (and business investments) across all spheres of society looking towards an uncertain future.

The (Green) Recovery Imperative: Hospitality Re-Set Or Bouncing Forward?

Whether hoteliers will do what they can to use the current crisis as an opportunity to be (better) prepared and (more) resilient when the next crisis hits - and the climate emergency for many destinations will be a question of survival - probably depends on their own values and purpose of doing business.

The Future of Sustainability Certification: Micro-Certification?

Micro-certification - while certainly useful for hospitality businesses in that they could pick what they need and thus experience a lower entrance barrier to sustainability assessment - would complicate things as customers have no idea what kind of factors contribute to a specific badge or label.

The 24 Hour Sustainable Hospitality Hackathon: Highlight Report

The 2020 pandemic has catastrophic consequences on societies but particularly on the travel and hospitality sectors. The ways the industry currently deals with the crisis offer a glimpse into the crisis management endeavours in building a business case for disaster and climate resiliency.
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