Hala Matar Choufany

President for HVS Middle East, Africa & South Asia and Managing Partner of HVS Dubai

Hala Matar ChoufanyHala is an experienced Managing Partner and Hospitality Advisor with a demonstrated history of working in the hospitality industry. Skilled in Contract Negotiation, Feasibility Studies, Development Recommendation, Valuation, Asset Management, and Strategic Advisory; she has advised on more than 2,500 hospitality and mixed-use projects in the last 15 years across Europe, MEA and Asia. Hala has in-depth expertise in regional hotel markets and a broad exposure to international markets and maintains excellent contacts with developers, owners, operators, investment institutions and government entities. Hala speaks frequently at investment coneferences on a range of topics including asset valuation, management issues and women leadership. Hala completed Executive Education at Harvard Business School. She also holds an MBA in Finance and Strategy from IMHI (Essec- Cornell) University, Paris, France and a BA in Hospitality Management from Notre Dame University, Lebanon. Hala is fluent in English, French and Arabic. Hala is a board member of Harvard Business School club of the GCC and is a mum of three. Born in Beirut, Hala lived and worked in a number of cities across Europe, Asia and Middle East. For more information, contact Hala at [email protected]m.

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Insights by Hala Matar Choufany (27)

An Eye On Africa: Hospitality and Investment Opportunities - HVS Panel - Recovery and Beyond

Session topic:An Eye On Africa: Hospitality and Investment OpportunitiesMoerated by:Hala Matar Choufany, President of Middle East & South Asia Regions, HVS. Panelists:Paul Gardiner, CEO of Mantis Col.

The Journey to Alternative Management

Many in the industry believe that franchising or third-party management is the future of hotel ownership in the Middle East. Owners are looking for alternatives, and the question is whether franchising offers them a viable option.

The Transformation of Management Contracts

A hotel management agreement (HMA) is the core document governing the relationship between hotel owners and operators/managers. And with the industry particularly hard hit by COVID-19 disruptions, this relationship is being tested in unique ways.


A discussion part of Boston University's School of Hospitality Administration 2020 Alumni Weekend.THE GLOBAL HOSPITALITY LANDSCAPE: IMPACT OF COVID AND STAGES OF RE-OPENING IN THE CARIBBEAN, SUB-SAHA.

Evolution of Hotel Management Agreements and Rise of Alternative Agreements

Hotels are complicated investments and therefore selecting an appropriate hotel agreement for a property requires exhaustive research and investigation by an investor. The choice of an operator as well as the hotel operating agreement has a significant impact on the cashflow and the potential value of the property.
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