Author
Author

Hala Matar Choufany

President for HVS Middle East, Africa & South Asia and Managing Partner of HVS Dubai

Hala Matar ChoufanyHala is an experienced Managing Partner and Hospitality Advisor with a demonstrated history of working in the hospitality industry. Skilled in Contract Negotiation, Feasibility Studies, Development Recommendation, Valuation, Asset Management, and Strategic Advisory; she has advised on more than 2,500 hospitality and mixed-use projects in the last 15 years across Europe, MEA and Asia. Hala has in-depth expertise in regional hotel markets and a broad exposure to international markets and maintains excellent contacts with developers, owners, operators, investment institutions and government entities. Hala speaks frequently at investment coneferences on a range of topics including asset valuation, management issues and women leadership. Hala completed Executive Education at Harvard Business School. She also holds an MBA in Finance and Strategy from IMHI (Essec- Cornell) University, Paris, France and a BA in Hospitality Management from Notre Dame University, Lebanon. Hala is fluent in English, French and Arabic. Hala is a board member of Harvard Business School club of the GCC and is a mum of three. Born in Beirut, Hala lived and worked in a number of cities across Europe, Asia and Middle East. For more information, contact Hala at [email protected]

More about Hala Matar Choufany

Insights by Hala Matar Choufany (19)

Hotel Performance Forecast 2020-2024

The increasing concern over the post COVID-19 implications on the travel and tourism sector coupled with a challenging economic outlook for the GCC region will have a major impact on the recovery of the hotel sector.

HVS COVID-19: Traveller and Hotel Guest Sentiment Findings Middle East

The current pandemic and unprecedented difficult times have so far dramatically impacted our lifestyle, be it how we work, travel, socialize, meet and greet, connect, etc. and it is only fair to assume that these forceful effects will remodel our behavior and attitude in the midterm and potentially forever.

COVID-19 “The Hefty Guest”

And… Suddenly, while we were projecting growth in the MEA region and applauding the ongoing efforts of governments in developing further the tourism infrastructure, improving accessibility, attracting local and foreign investments and easing off travel restrictions, we wake up to a new reality, a serious and destructive threat, and a force that is beyond imagination that will shape our future.

HVS COVID19 Middle East Update - Government Initiatives at a Glance

The tourism and hospitality sector that added joy and adventure to our travel experience, connected us globally and created working opportunities is now badly hurt and will take time to recover but the support from all stakeholders including governments, management companies, developers, owners, employers and employees has also been remarkable.

HVS In Focus: Muscat - Slowly but Surely

Driven by the goals set in the 2020 Vision, the country is witnessing a transformation with major mixed-used developments currently in planning or under construction. The real estate and infrastructure projects in in Oman scheduled to be completed by 2022 are estimated to be worth in excess of US$112 billion.
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