Timothy Wiersma is the CEO of Revenue Generation and RG Venture Studio, where he leads international initiatives focused on revenue strategy, commercial analytics, innovation, and sustainable growth in the hospitality sector. With over two decades of executive leadership experience, he has spearheaded revenue management for global portfolios at Host Hotels & Resorts, TPG Hospitality, and Westmont Hospitality. Tim has partnered with many of the world’s most prestigious brands—including Marriott, Westin, Four Seasons, Ritz-Carlton, InterContinental, Wyndham, and Sheraton—and served as Chair of HSMAI’s Revenue Optimization Advisory Board. Renowned for his forward-thinking, analytics-driven strategies, he continues to shape the future of revenue management by delivering measurable results and long-term value for hotel owners, investors, and operators worldwide.

Timothy is council member of the Revenue Optimization panel.