Pedro Colaco

CEO at GuestCentric Systems

Pedro ColacoPedro Colaco is the CEO and President of GuestCentric Systems, which he Co-Founded in October 2006. He boasts a proven track record of driving successful product development, marketing, sales and channel management efforts in the global market. Prior to his current role, he was Vice President of Product Management and Marketing at Corvil, a software start-up funded by Apax Partners and Cisco Systems. During his tenure at Corvil he built a global Product Management and Marketing organization to support a sales team of over 60 professionals focused on the financial industry in New York City and London. Pedro is a multi-lingual advisor and thought leader across the international travel tech landscape, speaking five languages and having lived in four countries throughout his career.

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Insights by Pedro Colaco (14)

Tech and Hotels Working Together can Overcome and Build a Brighter Future

There's no denying that the past weeks have been incredibly challenging and confusing for everyone in our industry, with new bookings almost coming to a halt, a surge in cancelations, and hoteliers making tough decisions to close their doors.

5 Digital Marketing Strategies for Hotels to Win Direct Bookings in 2020

With the rise of digital and Google travel search, the hotel customer's journey has grown increasingly complex. Hotel managers need not only to service guests, manage rooms, availabilities, and pricing.

Google - Your Hotel's Worst Best Friend?

Over the past 10 years, the likes of Expedia and (the so-called OTAs) have become some of the most significant sources of bookings for independent hotels. All OTAs, but most notably Expedia and Booking have grown by relying heavily on Google to drive new customer acquisition and bookings.

Hoteliers Are Getting Savvier at Driving Their Own Reservations

We recently caught up with James Bishop from SiteMinder, a GuestCentric partner for channel management, and we revisited the topic of the latest trends and challenges facing the hospitality world. Direct Booking, of course, was an unavoidable topic.

How to drive direct bookings through user behavior?

Currently, there are several indicators showing that there is significant indecision among customers when choosing accommodation. This stems from the huge diversity of highly tempting opportunities and offers that can be found in the online world.
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