Author
Author Bio

L. Aruna Dhir

L. Aruna Dhir is a Hospitality & Feature Writer and Columnist for some of the world’s highest ranked Hospitality publications including ehotelier.com, Hospitality.Net, Bizcatalyst360.com. Her industry writings are used as references in case studies and hotel schools. A Freelance Writer since 1987, Aruna is also an avid blogger (www.luckyaruna.blogspot.com and www.larunadhir.blogspot.com) and a published poet; with two anthologies to her credit. Her articles have appeared in several national and international publications. With over 20 years of experience with some of India and Asia's top hotel brands, Aruna is a seasoned Corporate Communications Specialist, PR Strategist and Writer who has taken a sabbatical, after holding the position of the Director - Public Relations at The Imperial New Delhi, in order to work on book projects - on Public Relations & Communications, Hotels, Food and India respectively. As an industry expert, Aruna has launched brands, developed training modules, created standardization of business communication and written manuals. In 2002, in a national Newspaper poll, Aruna was voted as the best Hospitality PR Professional by a cross-section of peers from competition hotels, guests, hospitality heads and stalwarts from the PR world. Aruna has represented India to a select group of opinion-makers in the United States, as a Cultural Ambassador under the aegis of Rotary International and participated in the IXth Commonwealth Study Conference held in Australia and chaired by Princess Anne. In her official and personal capacity L. Aruna Dhir has and continues to work on several social awareness projects – People for Animals, Earthquake Relief, National Blind Association, PETA, Friendicoes to name a few.

Articles by L. Aruna Dhir (63)

Do you GOSSIP at work? And why you should not?

Wikipedia gives the following formal definition of gossip, "Gossip consists of casual or idle talk between friends. While ostensibly value neutral, the term often specifically refers to talk of scandal, slander, or schadenfreude relating to known associates of the participants, ...

How to instill Brand Loyalty in your Employees

When I was starting out, Companies, to my mind, were these giant edifices of stone and steel with high ceilings and vast cold interiors, with crisp air of detachment and clipped, formal conversations. I felt that I and several other people who went to work were governed by the ...

How to win employees and influence them!

Back in the 80s, when I was in School, two writers significantly became the flag-bearing keepers of our soul. They, with their path breaking works, became mentors to help us iron out the intensely complicated relationships we had personally and officially. For any teenager coming ...