Author
Author

L. Aruna Dhir

Author, Columnist, Communications Specialist, YouTube Show Host of "High Priestess of Hedonism"

L. Aruna Dhir

L. Aruna Dhir is a Hospitality & Feature Writer and Columnist for some of the world’s highest ranked Hospitality publications. Her industry writings are syndicated to the finest global hospitality bodies and used as references in case studies and hotel schools.

Aruna is a recognized and national-poll winning Communications Specialist, PR Strategist and Writer.

With over two decades of experience in Hospitality Communications and Brand Management Aruna has worked with some of the best global hotel companies. As their Director of Public Relations and as part of the core group, Aruna was responsible for re-launching The Imperial Hotel as one of the finest hotels in India and Asia. Aruna’s hotel experience includes leading the Marketing Communications and Public Relations portfolio for flagship properties at The Oberoi Group and Hyatt International. She also helped launch the Vilases as the uber luxury experiences from the Oberoi stable.

As an industry expert, Aruna has launched brands, developed training modules, created standardization dockets on business communication, written manuals, conducted Image Study & Positioning Analysis and led media campaigns of Australian Ministers in India.

L. Aruna Dhir’s successful work tenure with Australia’s Diplomatic Mission in India saw her working on a host of never-done-before exciting projects including the hugely rewarding organisation of Australia-India New Horizons – Australia’s largest ever Country Promotion.

L. Aruna Dhir is the first–ever Creative Writer for the Indian greeting cards giant – ARCHIES Greetings and Gifts Ltd. The milestone puts her in the league of Helen Steiner Rice and Amanda Bradley.

Aruna serves on the Board of Association of Emerging Leaders Dialogues (AELD), a front-running Commonwealth Body that works towards developing leaders and influencers of tomorrow, with Princess Anne as its international President.

Aruna has been engaged in freelance work for Doordarshan – the Indian National Television, All India Radio and Times FM. Aruna also dabbles in poetry and has to her credit two titles of Anthologies published and marketed by Archies G&G Ltd.

Academically, L. Aruna Dhir topped at the All-India level in her PG Diploma in Public Relations and Advertising. Aruna has been a Ph.D scholar at Jawaharlal Nehru University, akin to an Ivy League in India. She has earned a Senior Management Course Certification from the Oberoi Centre for Learning & Development in partnership with University of Strathclyde, Glasgow; V Dimension Management Company, London & Asian Institute of Management, Manila, Philippines.

L. Aruna Dhir has represented India to a select group of opinion-makers in the United States, as a Cultural Ambassador under the GSE Program of Rotary International. She has also participated in the IXth Commonwealth Study Conference held in Australia and chaired by Princess Anne.

A Freelance Writer since 1987, with articles that have appeared in India’s topmost newspapers and magazines, Aruna is also a blogger, a memoirist with works published on platforms like Medium and a Book reviewer on Goodreads.

Aruna has and continues to work on several social awareness projects – People for Animals, Earthquake Relief, National Blind Association, PETA, WSPA, Change.org, Friendicoes to name a few.

Born at Allahabad (now Prayagraj), one of the world’s oldest known cities, L. Aruna Dhir grew up and did her schooling in Dehradun, regarded as a prominent seat of academia and literature.

More about L. Aruna Dhir

Insights by L. Aruna Dhir (92)

Talking Tough with Ted Teng

“The Corona virus Pandemic is far from over,” screams the most recent Deutsche Welle (DW) headline. In a report that follows, and one that is updated every Friday, the publication tells us that while there are 87 countries where there are “fewer new cases”; there are 16 countries in the red zone with “twice as many new cases” and 52 countries with “more new cases.

Himmat Anand launches India’s first Ehotel in a Shipping Container!

About 18 years back I was visiting a very dear friend in Perth, Australia - Joyce P. Westrip. She is an acclaimed author, a Year 2000 Order of Australia Medal (OAM) awardee, a veritable Indophile and an unofficial ambassador for diverse arts and cultures, including being a patron and benefactor of several significant cultural bodies.

Lessons from the Taj on tackling the present Crisis and beyond!

It is always the hard times that serve the role of a tough teacher, leaving in their wake lessons that become ineffaceable. It is human nature to gloss and glide over the good times and take them for granted.

Getting Back On The Road To Recovery With Ted Teng

Viewing our world through the prism of the Pandemic, it strangely yet optimistically, reminds me of the folklore around a tiny ant and a great, ancient King. During one of his unsuccessful raids, the injured King felt hopeless and hapless, fearing defeat and a possibly nearing end.

Taking Care Of The Key Assets, The Taj Way!

November 26, 2008 is etched as a black letter day in the history of hotels in India. It would not be wrong to say that before that date and largely after it too, most parts of India have been considered safe and essentially terror free.
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