L. Aruna Dhir

A Hospitality & Feature Writer and Columnist

L. Aruna DhirL. Aruna Dhir is a Hospitality & Feature Writer and Columnist for some of the world’s highest ranked Hospitality publications including, Hospitality Net, Her industry writings are used as references in case studies and hotel schools. A Freelance Writer since 1987, Aruna is also an avid blogger ( and and a published poet; with two anthologies to her credit. Her articles have appeared in several national and international publications. With over 20 years of experience with some of India and Asia's top hotel brands, Aruna is a seasoned Corporate Communications Specialist, PR Strategist and Writer who has taken a sabbatical, after holding the position of the Director - Public Relations at The Imperial New Delhi, in order to work on book projects - on Public Relations & Communications, Hotels, Food and India respectively. As an industry expert, Aruna has launched brands, developed training modules, created standardization of business communication and written manuals. In 2002, in a national Newspaper poll, Aruna was voted as the best Hospitality PR Professional by a cross-section of peers from competition hotels, guests, hospitality heads and stalwarts from the PR world. Aruna has represented India to a select group of opinion-makers in the United States, as a Cultural Ambassador under the aegis of Rotary International and participated in the IXth Commonwealth Study Conference held in Australia and chaired by Princess Anne. In her official and personal capacity L. Aruna Dhir has and continues to work on several social awareness projects – People for Animals, Earthquake Relief, National Blind Association, PETA, Friendicoes to name a few.

More about L. Aruna Dhir

Insights by L. Aruna Dhir (79)

Turning the Crisis into an Opportunity – Insights from Ted Teng on combating COVID-19!

There is a short video made by an Indian Travel Agent that is doing the rounds on Social Media. The script line is farcical and funny on the surface but the messaging could not be more solemn and sombre.

Combatting COVID-19 – Insights From Industry Stalwarts!

The United Nations has set the figure at 25 million for the number of jobs that could be lost worldwide.

My PR Mantras

So what does a day look like in the life of a Hotel Public Relations person? It goes something like this – 8.15 AM Check-In into office. 8.30 AM – Morning Briefing with the GM and the other Excom. 9.30 AM – Departmental Briefing.

Do you make the SOCIAL MEDIA work for you?

We start each morning with an honourable intention to draw out and follow a sacrosanct to-do list and make it the most meaningful and productive day. We all seem to understand, only too well, the importance of setting priorities, maintaining discipline, being focussed, consistently perseverant and goal oriented.

A Master class from Life itself!

Every now and then, you must take a little break from your professional roller coaster, pause for precious minutes and allow life to be your friend, guide and philosopher.
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