James Houran

Managing Director at AETHOS Consulting Group

James Houran

“Dr. Jim” Houran is a 20-year veteran in applied psychological research and a published expert on peak performance, online testing and interpersonal and organizational compatibility. He has authored over 100 articles, and his award-winning work has been profiled by a myriad of media outlets and programs including the Discovery Channel, A&E, BBC, National Geographic, NBC’s Today Show, USA Today, New Scientist, Psychology Today and He remains a member of the American Psychological Association, the American Psychological Society, the Hospitality Sales and Marketing Association International and the American Hotel and Lodging Association, and serves as Research Professor in the Psychometrics and Statistics Laboratory at the Lusofona University of Humanities and Technologies (Lisbon, Portugal).

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Insights by James Houran (37)

New Technologies To Balance “Speed-Accuracy Trade-Offs” In Hiring

We predict 2021 will be "the year of two extremes." These first quarters are likely to involve continued pressure on operations and financial distress, but the last quarters could well bring a significant upswing in various bookings.

Company Cultures and Residual Shockwaves from 2020

Social and economic disruptions often shift people's behaviours — sometimes in small ways, other times more seismic. On this point, AETHOS conducted a 'COVID Gap' analysis for the C-suite within hospitality organisations at the end of last year.

Mind the ‘COVID’ Gap

There was a collective sigh of relief in early November when Pfizer/BioNTech, Moderna and the Oxford-AstraZeneca team announced in rapid succession their news of vaccines with 90%-plus efficacy rates.

Confronting the Global ‘New Normal’: A Conversation with Daniel Xiang, Hong Kong-based Junson Captial

"Culture can be understood as 'how we do things around here'. Right now, the how is changing daily - and in some cases, forever." The above sentiments reflect what most business leaders and operators are currently thinking.

What Paranormal Tourism Reveals About the Human Psyche

October is 'Halloween season' - a fun cultural holiday for many people worldwide. It represents a socially sanctioned time of year when children and adults alike can escape to a realm of fantasy and mystery that involves the simultaneous expression of the 'lighter' and 'darker' sides of human nature.
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