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James Houran

Managing Director at AETHOS Consulting Group

James Houran

“Dr. Jim” Houran is a 20-year veteran in applied psychological research and a published expert on peak performance, online testing and interpersonal and organizational compatibility. He has authored over 100 articles, and his award-winning work has been profiled by a myriad of media outlets and programs including the Discovery Channel, A&E, BBC, National Geographic, NBC’s Today Show, USA Today, New Scientist, Psychology Today and Forbes.com. He remains a member of the American Psychological Association, the American Psychological Society, the Hospitality Sales and Marketing Association International and the American Hotel and Lodging Association, and serves as Research Professor in the Psychometrics and Statistics Laboratory at the Lusofona University of Humanities and Technologies (Lisbon, Portugal).

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Insights by James Houran (39)

Loss and Perseverance

Mike Tyson might have a new career as a philosopher. Indeed, his point about life being comprised of a long series of losses is not only insightful but also motivational. Tyson contends that a person’s drive and stamina to rise above loss is the defining mark of a winner.

‘Enchanted’ Marketplaces and Workspaces are on the Horizon

Pine and Gilmore's (1999) famous concept of the "experience economy" – introduced nearly 25 years ago – asserts that businesses intent on competition or differentiation must deliver "memorable events" for consumers because such favourable "experiences" are the ultimate product in today's marketplace.

New Technologies To Balance “Speed-Accuracy Trade-Offs” In Hiring

We predict 2021 will be "the year of two extremes." These first quarters are likely to involve continued pressure on operations and financial distress, but the last quarters could well bring a significant upswing in various bookings.

Company Cultures and Residual Shockwaves from 2020

Social and economic disruptions often shift people's behaviours — sometimes in small ways, other times more seismic. On this point, AETHOS conducted a 'COVID Gap' analysis for the C-suite within hospitality organisations at the end of last year.

Mind the ‘COVID’ Gap

There was a collective sigh of relief in early November when Pfizer/BioNTech, Moderna and the Oxford-AstraZeneca team announced in rapid succession their news of vaccines with 90%-plus efficacy rates.
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