Author
Author

Lennert de Jong

Commercial Director at citizenM

Lennert de Jong

Lennert de Jong is commercial director at citizenM, chairman of the revenue management advisory board of HSMAI Europe, and advisory board member at Snapshot. Previously he was involved in setting up SynXis in Europe as director of sales. Lennert has a passion for innovation, data-driven decisions and a drive to apply positive change throughout his different roles in the industry.

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Insights by Lennert de Jong (7)

Are brands becoming relevant again?

There is an inherent value in brands as a way of reassuring guests of a certain quality due to standards imposed by brands. Especially when going to an unknown location. While online reviews have helped independent hotels for some time it is hard to know what standards the reviewer had.

The direct booking trend: What is it really about?

Over the past year, there has been much buzz about the subject of direct booking. No matter where you look, big brands were promising direct booking benefits, OTA’s were retaliating, or rate parity was being banned by yet another country.

Big Data in the hotel industry: a myth that still gets busted in 2015

It's time to get the data out of the silos, writes Lennert de Jong of citizenM. He advocates here for the hotel industry to get its data into the cloud and have it ready to be used by companies and people that have access to Big Data analytics tools.

Channel Independent Operating Hotels, An Illusion Or A Future Fact?

Discrimination of customers is as old as the road to Rome. Through loyalty cards, bonus schemes, miles programs and market segmentation we have grown up that we are not always equally treated a customer.

From the ground up please: consolidation of the hotel distribution and technology industry

The technological maze that the hotel industry must deal with is getting more complex every year. Looking a few years into the future, Lennert de Jong of citizenM has a new take on meeting this chall.
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