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Lennert de Jong

Commercial Director at citizenM

Lennert de Jong

Lennert de Jong is commercial director at citizenM, chairman of the revenue management advisory board of HSMAI Europe, and advisory board member at Snapshot. Previously he was involved in setting up SynXis in Europe as director of sales. Lennert has a passion for innovation, data-driven decisions and a drive to apply positive change throughout his different roles in the industry.

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Insights by Lennert de Jong (8)

HNtv INSIDERS: Discussing drivers of lasting change in hotel distribution

Dr. Peter O'Connor (Professor of Strategic Management at University of South Australia Business School) and Lennert de Jong (Commercial Director at citizenM) met online to exchange their thoughts and vision on how hotels will emerge from the COVID crisis.

Are brands becoming relevant again?

Traditionally, brands were providing much more than distribution as they provided a distinctiveness for hotels that allowed visitors from all over the world to recognize it and understand what will be provided.

The direct booking trend: What is it really about?

Over the past year, there has been much buzz about the subject of direct booking. No matter where you look, big brands were promising direct booking benefits, OTA’s were retaliating, or rate parity was being banned by yet another country.

Big Data in the hotel industry: a myth that still gets busted in 2015

It's time to get the data out of the silos, writes Lennert de Jong of citizenM. He advocates here for the hotel industry to get its data into the cloud and have it ready to be used by companies and people that have access to Big Data analytics tools.

Channel Independent Operating Hotels, An Illusion Or A Future Fact?

Discrimination of customers is as old as the road to Rome. Through loyalty cards, bonus schemes, miles programs and market segmentation we have grown up that we are not always equally treated a customer.
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