Co-founded this not-for-profit trade association in 2002, dedicated to improving technology in the hospitality industry through collaboration, best practices, and standards. Became first employee, and served as CEO from 2004-2015, during which time it grew from 20 to more than 4500 members worldwide, a $2.5 million operating budget, six global conferences per year, and a staff of 10.

Since retiring from this role, I retain the CEO Emeritus title, and have remained an active supporter, participating in several workgroups, co-chairing the Blockchain workgroup, and speaking at numerous conferences.