Brian McGuinness is the Senior Vice President of Starwood’s Specialty Select brands, including the Aloft, Element and Four Points by Sheraton brands. He is responsible for development, strategic and creative direction, and overall performance of each of Starwood’s select-serve lifestyle brands.

Brian began his career with Starwood in 1997 and currently leads an integrated team, charged with ensuring the successful global launch of Starwood’s first new brand introduction, Aloft Hotels, since the 1999 premiere of W Hotels; establishing Starwood’s new green trailblazer, Element Hotels, as the extended-stay category leader and Starwood’s green innovation lab; and re-launching the newly reinvented Four Points by Sheraton brand.