Sarah Sonne Larsen is a Hotel Consultant & Senior Business Analyst with Nordic Hotel Consulting (NHC). Sarah is based in the Copenhagen office and has been with the company since 2007. Within NHC, she is specialised in consulting on new hotel projects including everything from feasibility studies, and operator search to GM recruitment.

Furthermore, she carries out numerous operations optimization assignments, and has recently begun to specialise in the hotel spa segment. Her educational background includes a Bachelor Degree in English & International Marketing from Copenhagen Business School (CBS) with a semester studying hospitality at Central Michigan University.

Most recently, she finished her Master’s Degree in Service Management from CBS, specializing in hotels. Sarah also has operational hotel experience, which she obtained while studying.