Author
Author

Bob Rauch

President of RAR Hospitality

Bob RauchBob serves as CEO and President of RAR Hospitality. He is an internationally recognized hotelier with over 40 years of hospitality-related management experience. Recognized by his “hotel guru,” moniker, Bob shares insights and industry trends at www.hotelguru.com. He has held nearly every position in the hotel business including General Manager of full-service four Diamond hotels for Hilton and Embassy Suites. His education includes a bachelor’s degree in Hotel Administration from Western International University and a master’s degree in Tourism Administration from Arizona State University. He is a Certified Hotel Administrator and has served as chairman of numerous tourism organizations nationally and locally (San Diego and Phoenix) and is editorial advisor and board member for CCR-Magazine and Destination Elite. Bob has been directly involved in developing several hotels including the Del Mar Marriott, Hilton Hotel Gaslamp Plaza, Hilton Garden Inn Carlsbad, Hilton Hotel Santa Clara and several Marriott resort hotels. In addition to being the “Hotel Guru” he publishes Hospitality Innsights, an electronic newsletter and is a Faculty Associate at Arizona State University where he teaches Hospitality Entrepreneurship.
Insights by Bob Rauch (24)

Hotel robotics thriving in 2020

Technology is transforming the hotel industry by leveraging the power of robotics and artificial intelligence. When looking at productivity, hotels are using robotics not to supplant jobs, but rather to make them more effective and efficient.

2021 Hotel Forecast

The COVID-19 pandemic has caused unprecedented disruption to the hospitality industry, so when it comes to mapping a post-pandemic recovery, it's clear that we are in uncharted territory. The Lodging Conference hosted Bernard Bauhmohl, Chief Economist of the Economic Outlook Group.

Enjoy the Journey as Well as the Destination

Every year during late August and early September, we embark on business planning for the following year. This year has been highly unusual to say the least. So, despite the low revenues, difficult operating environment, stress and anxiety and disastrous cash flow, try to breathe and enjoy the journey.

What A Difference A Year Makes

When I wrote an article on business plan development for 2020 suggesting flat occupancy and rate, I stated, "Naturally, the caveat is that unexpected 'event' that could stimulate a precipitous decline in demand.

It’s Becoming Survival of the Fittest

Prepare your operations to meet what guests are looking for, and prepare your teams for the realities of today's environment. Mike Ditka, former NFL star player and coach once said, “Success is not permanent, and failure is not fatal.
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