Michael Innocentin is executive director of digital marketing for FRHI Hotels & Resorts, which is now part of AccorHotels, a world-leading travel and lifestyle group and digital innovator offering unique experiences in more than 4,000 hotels, resorts, and residences, as well as in more than 2,500 of the finest private homes around the globe.

He was named one of Hospitality Sales & Marketing Association International’s Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization in 2015.