Philip Alford is a Senior Academic in Digital Marketing in the Faculty of Management at Bournemouth University in the UK where he specializes in Digital Marketing. Philip works with a range of SMEs and micro businesses advising them on how they can develop more agile and data-driven digital marketing plans.

He is a visiting professor at ESSEC Business School, France, where he has taught a range of marketing courses, both at MBA and executive education levels.

He also teaches courses at the Management Center Innsbruck, and Zillertal Tourism School, in Austria.