Founder & CEO of Net Affinity Limited, a travel technology company, providing SaaS-based technology solutions for independent and group hotels across Europe.

With a keen interest in travel tech, William has played a crucial role in the development of Net Affinity's own sophisticated client-centric SaaS products and is particularly interested in how this breed of technology will continue to influence where the hotel technology space goes in the future to meet the needs of the ever evolving consumer.