Senior Advisor, IDeaS Advisory Services
Neil has been a Senior Advisor at IDeaS Revenue Solutions since 2013 with over 20 years' experience in the hospitality sector. He began his career training as a hotel general manager in London before moving on to roles in sales and marketing and revenue management.
Prior to joining IDeaS, Neil held a number of corporate sales positions (Director of Agency Sales – Ramada UK, a then Marriott franchise) and senior revenue management roles at Whitbread plc (Group Revenue & Distribution Manager, Premier Inn) and more recently, Director of Revenue (De Vere Group).
Neil has designed and deployed various business and system procedures for four major domestic hotel companies, managing centralized and regionalized revenue management & distribution teams, involving major change management and re-organization programs, specializing in the application of wider revenue management applications beyond bedrooms, such as resort, golf and meetings and events.
Neil is a member of HOSPA (Hospitality Finance, Revenue and IT Professionals), spending three years on their Revenue Management Committee and holds a CRME (Certified Revenue Management Executive) certification from HSMAI (Hotel Sales & Marketing Association International). He regularly presents and delivers workshops at a variety of industry events and trade Expos (HOSPA, Business Travel Show, HSMAI and Eye For Travel).
Based out of the SAS UK headquarters, Neil has responsibility for Advisory Services at IDeaS across the EMEA region, helping hotel organizations maximize revenue opportunities and enhance their strategic capabilities. He lives in Buckinghamshire, UK with his wife and two young children.