Markus Boberg

Global President Hospitality at ASSA ABLOY Global Solutions

Markus BobergAs Global President Hospitality at ASSA ABLOY Hospitality, Markus Boberg is responsible for maintaining relationships with key clients within hospitality markets worldwide. Based in Stockholm and a member of the ASSA ABLOY Global Solutions team since 2015, Boberg is a seasoned sales and marketing professional with more than 15 years of experience. His expertise is key in identifying and providing hoteliers with cutting-edge solutions that address their specific security access needs. Such industry leading innovations include state-of-the-art electronic door locks, safes and digital key-issuing platforms. Prior to joining ASSA ABLOY Global Solutions, Boberg held numerous notable positions including being appointed vice president of sales and marketing for Lernia AB, where he leveraged his skills to build a successful digital and indirect sales strategy. Also participating in the creation of ecosystems and partnerships, Boberg is credited for his efforts in assisting the company with taking its business revenues to the next level. Additional roles previously held by Boberg include business area manager at STANLEY Security, and vice president of sales and marketing at Extenda AB, where he was responsible for establishing a sales pipe from the ground up, and creating three successful sales channels via strategic global partnerships. Boberg holds an MBA, along with a Masters in Public Administration and Business/Managerial Economics from Stockholm University. He also holds an MBA Masters in Public Administration from Gothenburg University.
Insights by Markus Boberg (4)

Visioning The Post-COVID-19 Era in Guest-Facing Technology

While the hospitality market like many industries was caught off guard and could not have foreseen the events of COVID-19, what was more certain was the ingenuity of industry professionals to make solutions available that can lead to a faster and stronger recovery where guests can once again feel safe within hotel surroundings.

Visioning a Post-COVID Era in Guest-Facing Tech

As hotels begin to resume business within markets throughout the world, it is up to the hospitality industry to create and provide solutions that can meet guest needs and concerns during the era of the New Normal.

Bringing hotel security access innovation into the cloud

With new and increasingly sophisticated security threats continuing to surface within the hospitality market, the security industry has had to evolve its practices and offerings in order to meet the industry’s latest challenges.

Taking the guest experience to the next level with mobile access

Providing guests with the ability to unlock guestroom doors using personal smart devices is no longer just a futuristic concept or non-essential amenity. With record numbers of hotels around the globe now adopting digital key solutions in order to streamline operations and better serve the increasingly tech-savvy, mobile- oriented generation of guests, mobile access solutions are going mainstream.