John Kennedy is the CEO & Co-Founder of Kennedy Andersson AB, an inbound marketing agency and consulting practice helping companies grow that have complex sales processes (mainly in IT, telecoms, heavy industry and the service sector). His teaching and consulting interests focus on digital marketing and CRM, particularly applied to hospitality.

He has also held a visiting position at the Essec Business School, MBA in Hospitality Management and worked at Hertz, Hilton and the Carlson Rezidor Hotel group.