Rick Garlick

Vice President, Strategy Consultant at Magid

Rick GarlickDr. Rick Garlick is as Vice President, Strategy Consultant at Magid. During a career that has spanned over two decades, he has worked with the most prestigious hospitality and travel companies in the world, in a variety of research and consulting roles. He has a diverse research and consulting background that includes extensive experience with guest experience management, employee engagement measurement and training; talent selection; brand research; customer satisfaction and loyalty programs; image and awareness studies; and national opinion polling. Dr. Garlick is a current a member of the International Society of Hospitality Consultants (ISHC) and the former Global Travel and Hospitality Practice Lead at J.D. Power where he provided industry thought leadership to the company's clients in the hotel, rental car, airline, destination, gaming, and cruise line industries. His resume' also includes experience with two of the most prestigious research companies in North America: The Gallup Organization and Maritz Research. Earlier in his career, Dr. Garlick worked in media and entertainment, financial services, utilities, manufacturing, retail, association, and not-for- profit research. Prior to entering the private sector, he taught courses in research methods, marketing, and persuasive communication at Michigan State University and DePaul University in Chicago. A frequent conference speaker, Dr. Garlick has published numerous articles in industry and academic journals. He has also appeared on such national media outlets as MSNBC, CNBC, CNNfn, Bloomberg Television, and National Public Radio, as well as being quoted in a number of national publications. Dr. Garlick has served as chair of the Research Committee for the Hospitality Sales and Marketing Association (HSMAI) Foundation Board and Meeting Professionals International (MPI). He received a Ph.D. in communication studies from Michigan State University.
Insights by Rick Garlick (3)

Reducing Friction and Elevating the Guest Experience in Hotels

Even prior to COVID-19, the travel experience has always had it stress points, commonly referred to as 'friction.' Friction occurs anytime a customer is frustrated, uncomfortable, confused, angry, impatient, or simply has to expend much more effort than they expected.

COVID-19 Recovery: How Hotels Can Reestablish Brand Trust

Fall is in full swing and as businesses continue to face myriad challenges related to COVID-19 and economic downturn, brand trust continues to stagnate across the travel, hospitality and leisure sector.

U.S. Cities Primed for Billion-Dollar Revenue Boost from Surprising Source: Slightly Happier Tourists

There is an inherent logic to the idea that U.S. cities that consistently impress tourists with one-of-a-kind activities, delicious food, great hotels and smooth infrastructure will be rewarded with increased travel and tourism revenue.