Frances Kiradjian has been one of the most influential leaders in innovating the travel and hospitality industries for nearly four decades. Her experience spans from hotel booking technology to third-party travel programs to radical and advanced marketing strategies.

Frances was an integral part of the groundbreaking systemic change in the way people traveled, which led to the contemporary boutique movement. She started her career handling some of the country's largest companies for CWT (Carlson Wagonlit Travel), such as Disney and Toyota.

From there, she created a hotel marketing program called CCRA and sold it 15 years later to create the BLLA, which launched in 2009 (Boutique Lifestyle Lodging Association which changed to Boutique Lifestyle Leaders Association to support the growth of the boutique community into other verticals such as boutique restaurants/bars/retail/ coffee houses/galleries).

The organization has grown globally and currently has a list of more than 10,000 boutique properties that have been verified and authenticated.

Frances is council member of the The Face of Today's Boutique Hoteliers panel.