Author
Author

Elena Cavagnaro

Professor of Sustainability in Hospitality and Tourism at Stenden University of Applied Sciences

Elena Cavagnaro

Dr. Elena Cavagnaro is Professor of Sustainability in Hospitality and Tourism at Stenden University of Applied Sciences in the Netherlands. She is also a visiting professor at the University of Derby (UK) and the University of Macerata and Bergamo (Italy). Elena has consulted several organizations in sectors such as hospitality, retail, and health care on sustainability strategy and implementation. In line with her understanding of sustainability as a multi-dimensional and multi-layered concept, her research focuses on issues that run across and connect the social, organizational and individual layers of sustainability. The book “Three Levels of Sustainability” which she co-authored with G. Curiel is a bestseller.

Insights by Elena Cavagnaro (5)

How can sustainability be communicated beyond clichés and greenwashing?

Both clichés and greenwashing are amongst the biggest traps to fall into when communicating sustainability. A "let's save the world" claim and tacky towel policy stickers are superficial and unappealing and could be a turn-off to the small group of environmentally and socially-conscious consumers.

Hotel Sustainability: Top 3 Technologies to Implement in 2020

There seem to be two schools of thought in regards to achieving greater sustainability. One is based on a behavioural change to tackle societal and environmental challenges. More precisely in managing resources with moderation, restraint, and constraint (e.

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