Author
Author

José Koechlin von Stein

Founder & CEO at Inkaterra Hotels

José Koechlin

José Koechlin established Inkaterra in 1975, pioneering ecotourism and sustainable development in Peru. Acknowledged by AACSB in its ‘100 Influential World Leaders’ List, Mr. Koechlin is also Chairman of Sociedad Hoteles del Perú and emeritus board member of Conservation International (Washington, D.C.). He has been honored with the 2017 LEC Award in the ‘Large Enterprise’ category; the first-ever HOLA Lifetime Achievement Award (2016); and the 2015 PURE Award for his contribution to experiential travel. To promot e travel experiences in Peru, he has sponsored various publications on nature and culture, and was co-producer of Werner Herzog’s classic films Aguirre, The Wrath of God (1972) and Fitzcarraldo (Best Director, Cannes Film Festival 1982), and Les Blank’s documentary Burden of Dreams (1982).

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Insights by José Koechlin von Stein (4)

How can sustainability be communicated beyond clichés and greenwashing?

Both clichés and greenwashing are amongst the biggest traps to fall into when communicating sustainability. A "let's save the world" claim and tacky towel policy stickers are superficial and unappealing and could be a turn-off to the small group of environmentally and socially-conscious consumers.

Hotel Sustainability: Top 3 Technologies to Implement in 2020

There seem to be two schools of thought in regards to achieving greater sustainability. One is based on a behavioural change to tackle societal and environmental challenges. More precisely in managing resources with moderation, restraint, and constraint (e.

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