Author
Author

Chris K. Anderson

Professor and Director of the Center for Hospitality Research at Cornell

Chris K. AndersonChris Anderson is a professor at the Cornell School of Hotel Administration. Prior to his appointment in 2006, he was on faculty at the Ivey School of Business in London, Ontario, Canada. His main research focus is on revenue management (RM) and service pricing. He actively works with industry, across numerous industry types, in the application and development of RM, having worked with a variety of hotels, airlines, rental car and tour companies, as well as numerous consumer packaged goods and financial services firms. Anderson's research has been funded by numerous governmental agencies and industrial partners. He serves on the editorial board of the Journal of Revenue and Pricing Management and is the regional editor for the International Journal of Revenue Management. At the School of Hotel Administration, he teaches courses in revenue management and service operations management.

More about Chris K. Anderson

Insights by Chris K. Anderson (3)

Cornell Research Recap: Customer engagement is the key to long-term loyalty and impact

In today's physically separated world of hospitality, engagement and interaction between hoteliers and guests are taking new forms but are still as critical as ever. In a series of studies using data from a well-known hotel chain and a customer feedback software company, Professor Christopher Anderson and co-author, Assistant Professor Saram Han Ph.

Moving beyond a day: Enabling innovation and revenue

Is it time for hotels to stop thinking of a “day” as the main unit on offer? Changing the temporal unit to something less than a day would allow hotels to fully capitalize on variable pricing, argues Cornell’s Chris Anderson.

Online Travel Sites Are Still Important For Hotel Operators

Changes in the online travel market have caused hotels to re-examine their relationships with online travel agencies (OTAs), and the impact on bookings from listing their properties with these sites. A primary reason for these changes is consolidation and innovation among online travel firms that offer direct booking, and an upsurge in hotel-OTA interactions, with several large hotel brands launching direct reservation campaigns.
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