Author
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Mark Lewis-Brown

CEO & President of Vertical Booking USA

Mark Lewis-BrownMark Lewis-Brown, CEO and President of Vertical Booking USA, is a hotel industry veteran with more than 30 years of experience in the hospitality industry. At Vertical Booking, Mark is responsible for the commercial development of the company’s innovative CRS platform in North America and is involved in key decision-making regarding the strategies and development of the group. He also coordinates the development of products and applications for boutique properties, small and large chains and all other types of properties in the North American market. Mark began his career in the hospitality industry as an owner and operator at boutique properties throughout the US. For the past 22 years, he has worked with leading hospitality industry companies and founded InnPoints Worldwide, a diversified reservation marketing organization (which was later acquired by Genares and, which is now owned by Sabre Hospitality Solutions). Having experience both as an owner and operator and working behind the scenes in product development, client services and marketing for companies providing technology products/services to hotels, gives Mark a unique understanding of the hospitality industry – past and present, making him the perfect candidate for the leadership role at Vertical Booking USA.
Insights by Mark Lewis-Brown (13)

MythBusters: Delta Edition - Part 3

As I mentioned in Part One and Part Two of this article, there are many mixed messages floating around in the hospitality industry about how/what hoteliers need to do to become profitable in the “new normal” that we’re all facing.

MythBusters: Recovery Edition – Part Two

As I mentioned in Part One of this article, there are many mixed messages floating around in the hospitality industry today about how/what hoteliers need to do/buy in order to be profitable in the “new normal” that we’re all facing.

Mythbusters: Recovery Edition – Part One

There are lots of messages out there, in the hospitality industry now, about what hotels need to do, or what technology they need to buy, to reach recovery more quickly. Some of these messages are accurate and others… questionable.

Hotel Expiration Dates: Fact or Fiction?

Expiration dates: they're super common in some industries - they are regularly seen on consumer-packaged goods, food and drinks, medicine, etc. - but the idea of an expiration date isn't often applied to the hotel industry.

Give Yourself A Round Of Applause…

It's an exciting time for you, as a hotelier. Why, you ask? Because hotels are making huge leaps in taking back bookings from the OTAs. According to PhocusWright, “direct bookings accounted for around 49% of U.
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