The hospitality industry, perhaps more than any other, is facing massive disruption. For large hotel chains, the continued onset and evolution of the digital age requires constant adaptation on behalf of brands.
Rethinking Hospitality Technology: How a Focus On Exemplary Service & Support Drives Customer Retention
Service is king across all industries. Those brands which establish and maintain top-tier service will not only survive but, more importantly, thrive in today's market. Hoteliers around the globe are investing an increasing amount of capital into the implementation of guest-centric technology.
Hoteliers are frequently faced with a common dilemma — how can a hotel work smarter, not harder? Within an industry that is hyper-competitive and subject to the on-going influence of guest demands, how can hoteliers ensure their property is best equipped to maximize revenue, enhance guest experience and streamline operations? The answer, more often than not, lies in technology.
We all get to travel quite a bit in our industry... As a traveler, we get confronted with a wide range of technologies/platforms both during the booking/pre-arrival phase as well as the actual checkin and stay in a hotel room.
The PMS' role as the center of a hotel's technology ecosystem is coming to an end. Crucial guest data sits locked up in today's disconnected data silos, making it very difficult for hotels/brands to optimize and bank in on the 'digital guest journey'.