Richard heads up the global branding discipline at Huge, working with Google, McDonald's, and a few ambitious startups. He oversees a team of strategists and designers in creating and re-imagining brands with a specific focus on creating experience-led strategies and developing rich, multi-sensory brand systems.

Throughout his career, Richard has had the privilege of developing brand strategies for world-leading organizations in the US, Europe, Australia, and South-East Asia, including FedEx, News Corp, Pernod Ricard, and Sony. Richard is a regular speaker at industry conferences, panel debates and has appeared on national culture shows in Australia and the United States.