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Simone Puorto

Founder | CEO | Futurist

Simone PuortoSimone Puorto is a former hotel General Manager, consultant, author of three best-selling books on hotel marketing, MBA lecturer, and contributor for the major blogs in the industry. He is the founder and CEO of Travel Singularity, the consulting firm whose vision is to solve the growing needs for connecting the dots between digital disruption and change with the existing technology and processes in hotels. Over his career, spanning across over 20 years, he consulted for international hotel groups such as Divani Hotels Collection, Library Hotels Collection, and Louis Group (LUI), helped to consolidate the second-largest Italian hotels' chain, and he advised for several travel tech start-ups.

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Insights by Simone Puorto (75)

Working with OTAs: The Indirect Distribution Dilemma

I am quite surprised we're still discussing this topic in "Them Vs. Us" terms. I've been in the travel industry since the late '90s, and I think, except for the early '00s (for obvious reasons), I've never seen a single property NOT listed on -at least one- OTA.

The Looming Death of Third Party Cookies and Its Impact on Hotel Marketing

Many hoteliers leave marketing up to the experts. They have enough to manage without having to know the ins and outs of SEO, open rates, and conversion metrics. Yet, some things are worth the attention.

The contactless guest journey is here to stay, or is it?

As a futurist, I can only hope the trend is here to stay. In a recent article, I expressed my feeling towards the topic. Here's an extract: It's not so far-fetched to think that, in the near future, three different types of hotels could coexist, no longer classified on the basis of stars or reputation, but on the basis of the percentage of “biological staff” employed.

How to manage revenue in a pent-up demand era?

Having clients all over the world, I can say I have direct experience with the issue. And it's no fun. As a consultant, it's frustrating to go on a call and celebrate the hotel's best year ever, hang up and speak to another client running at 1/10 of 2019 occupation rate.

HN World Panel: Where does the PMS sit in the new technology stack?

When it comes to hotel tech, we may all agree that PMSs are at the top of the food chain. It's semantically already in the name itself: a PMS is the SYSTEM used to MANAGE your PROPERTY. This gives the software connotations of centrality in operations.
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