Whenever I have some free time, I like helping out the "new blood" of the industry so, whenever students ask me to help them with their thesis, I am more than happy to do so. Yesterday, I had a long chat with Monica Gutierrez a bright student at the Heilbronn University of Applied Sciences, working on a dissertation on the future of hotel marketing and the impact that AI will have in the industry over the next years.
The Search Engine Journal just reported that 50.33% of searches on Google end up with no clickthroughs to websites because Google provides all the answers a user would need on the first results page itself.
Last month, I flew to Prague to meet a few clients, and, before leaving, I stepped by HotelTime Solutions offices to say hi. While I was desperately looking for a vegetarian-friendly restaurant (with not much luck, I should add), Jan Hejny, CEO, and co-Founder of the company joined me in this heroic quest.
Hospitality is an ancient business, but a nuanced, almost oxymoronic one as well: the term derives from the Latin roots hospes/hostis, meaning (ironically enough) both guest, stranger, and enemy. In the French acceptation of the term, un hôtel is a building that provides care, rather than accommodation, and here is why semantically distant concepts such as HOSpital, HOSpitality, and HOStility, sound so phonetically similar.
Some industry professionals have declared rate parity "dead". Some European countries have de facto outlawed rate parity in recent years. Yet, all major hotel chains strictly enforce rate parity for all publicly available rate.