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Simone Puorto

Founder | CEO | Futurist

Simone PuortoSimone Puorto is a former hotel General Manager, consultant, author of three best-selling books on hotel marketing, MBA lecturer, and contributor for the major blogs in the industry. He is the founder and CEO of Travel Singularity, the consulting firm whose vision is to solve the growing needs for connecting the dots between digital disruption and change with the existing technology and processes in hotels. Over his career, spanning across over 20 years, he consulted for international hotel groups such as Divani Hotels Collection, Library Hotels Collection, and Louis Group (LUI), helped to consolidate the second-largest Italian hotels' chain, and he advised for several travel tech start-ups.

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Insights by Simone Puorto (60)

Are robots coming to a hotel near you?

I personally think robots is a far stretch for hotels. I do however think that automation and self service will make its move into Hotels at a faster pace than previously, for 2 reasons: First, it's what guest want.

Hotel Technology During Crises, Does it innovate?

Post-crises, only those hoteliers will succeed who a) understand that we are dealing with exceedingly tech-savvy customers who are even more tech-demanding compared to just a year ago - the pandemic has accelerated digital transformation by as much as 7 years (McKinsey), and b) invest in technology to ensure contactless guest experience and improve operational efficiencies via automation, AI, IoT and robotization to lower labor costs, now consuming as much as 87% of RevPAR (CBRE).

Digital Nomadism: How To Tap Into The New Frontier Of Travel

"You wake up at Seatac, SFO, LAX. You wake up at O'Hare, Dallas-Fort Worth, BWI. Pacific, mountain, central. [...] You wake up at Air Harbor International. If you wake up at a different time, in a different place, could you wake up as a different person?" This is the question posed by Tyler Durden, star of the movie/book Fight Club, and this is the question that the so-called "digital nomads" ask themselves every day.

Toward a post-human industry

Fifteen years ago, the book "The Singularity Is Near: When Humans Transcend Biology" by futurist Ray Kurzweil was published. It addressed topics such as biology, artificial intelligence, nanotechnology and transhumanism.

Will Augmented Reality Enhance The Hotel Stay Of The Future?

AR is present in different areas of our life today, even on its most trivial aspects: think about the explosion of Pokémon Go, a game with over 60M active users every month. Some hotels have ridden this "gamification" wave, transforming into "Pokétel.
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