Author

Franziska Altenrath

Co-Founder at TUTAKA

Franziska gained various insights into the problems and effects of unsustainable consumption patterns from different industries such as automotive, real estate and fashion. Being a true materialist herself, excited about design, materials and production, she searched for ways to challenge the status quo. She decided that it is time to reach to the roots of sustainability concepts and went back to University to study Ethics, Politics and Economics at LMU in Munich. Here she dedicated her thesis to "Sustainability and Humanitarianism in Tourism" and started the TUTAKA journey.

More about Franziska Altenrath

COVID-19: A stress test for sustainable development in hospitality?

"Covid-19 is climate change on warp speed" (Wagner, Mar.10, 2020). The current pandemic has catastrophic consequences on the hospitality sector. The ways the industry currently deals with the crisis (for example, see: COVID-19 - Survival Guide for the Hospitality Industry) offers a glimpse into the crisis management endeavors in building a business case for disaster and climate resiliency.

Viewpoint19 experts shared their view

Sustainability Gives Hotels An Edge In The War For Talent. Or Does It?

The hospitality industry has long been suffering from failing to attract and bind talent. The labour turnover rate is shocking: According to the U.S. Bureau of Labor Statistics, hospitality employees quit their job two to three times more often compared to other industries.

Viewpoint12 experts shared their view

How To Communicate Sustainability Beyond Clichés And Greenwashing

The task of communicating sustainability can be a challenging one. As part of the World Panel on Sustainable Hospitality on hospitalitynet, Willy Legrand, Professor at IUBH School of Business and Management and I invited various industry experts to share their opinions and received 31 insightful entries.

How can sustainability be communicated beyond clichés and greenwashing?

Both clichés and greenwashing are amongst the biggest traps to fall into when communicating sustainability. A "let's save the world" claim and tacky towel policy stickers are superficial and unappealing and could be a turn-off to the small group of environmentally and socially-conscious consumers.

Viewpoint31 experts shared their view

Who makes hospitality sustainability happen: Governments, Industry, Consumers?

What (or who) helps hospitality companies improve faster? Consumer-led campaigns on plastic straws have pushed many hospitality companies to consider alternatives or simply ban single-use plastics. So far, however, the vast majority of guests still choose their hotels mainly by location and price.

Viewpoint17 experts shared their view