Alexandra Herget

Co-Founder, TUTAKA

Alexandra  HergetAlexandra developed hospitality concepts before founding TUTAKA in the beginning of 2018 after being frustrated seeing the amount of things that are thrown away every day in a hotel. Studying Interactive Art Direction at HYPER ISLAND, Graphic Design at M.DH and getting a M. Sc. in Strategy & Innovation helped along the way. Her time at The Ritz Carlton, hospitality competence and the Hotelmarketing Gruppe as well. She is mad for unusual ideas, boldness, ecoistic people, typography and Scandinavian design.

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How can sustainability be communicated beyond clichés and greenwashing?

To avoid falling into the „greenwashing trap” business need to be transparent, honest and modest. Since “greening” is not the core business of most tour-operators, hotels or resorts, investing in the wrong project or a poor strategy might turn into a slippery slope to reputation damage.