After a long and successful career in the financial services industry Jim was ready for a change. Vikara the Sanskrit word (विकार) for "Change" was the name he chose for his new wellness company; Vikara Events.

A yoga and fitness enthusiast, he turned his passion for wellness and travel into this new business, and enjoys providing his resort partners with turn key experiential lifestyle content that generates revenue and social media Buzz. Jim is a member of HSMAI and the WTA-Wellness Tourism Association and resides in Scottsdale, Arizona